https://techcrunch.com/2022/03/30/yami-bags-50m-series-b-to-boost-its-online-asian-marketplace/

When Alex Zhou, founder and CEO of Yami, moved to the Midwest for college in 2007, he had limited access to Asian groceries and products. Zhou had to drive two hours to purchase his favorite Asian products at the nearest local Asian market. The experience inspired him to launch Yami, a direct-to-consumer marketplace for Asian food, skincare products, and household goods in the U.S., in 2013 after moving to Los Angeles.  

Yami wants to offer an authentic offering of Asian culture, tradition, and products to both Asian Americans and other Americans interested in Asian culture. Zhou noted that Yami provides more than 260,000 stock-keeping units (SKUs) across food, beauty, health, and home categories with over 4,000 brands.