https://techcrunch.com/2022/03/15/adobes-customer-journey-analytics-gets-new-experimentation-options/

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio.

As the pandemic sped up the move to online shopping for a lot of brands and their customers, the need for being able to manage and personalize the user experience across channels (think web, mobile, in-store, etc.) also increased. But it’s one thing to track all of this data and plot it on a dashboard — it’s another to make it actionable.