Three Apple Executives Were Reportedly at Odds Over iOS’ Anti-Tracking Measures; Feature Was Much Different During Initial Stages

Three Apple Executives Were Reportedly at Odds Over iOS’ Anti-Tracking Measures; Feature Was Much Different During Initial Stages

2 years ago
Anonymous $jukOC22bR_

https://wccftech.com/apple-executives-disagreed-over-ios-anti-tracking-measures/

Three of Apple’s executives were seemingly in disagreement over how far iOS’ anti-tracking measures should go. The App Tracking Transparency (ATT) launched back in 2020, and during its implementation, there were opposing ideologies behind the feature.

The three executives were Craig Federighi, Apple’s software engineering chief, Phil Schiller, the App Store manager, and Eddy Cue, the company’s services head. MacRumors, who spotted the report published by The Information, cites the executives mulling a decision on how to limit tracking on iOS and how this decision could alleviate the pain dealt to developers.