https://techcrunch.com/2022/02/08/endgame-grabs-another-cash-infusion-as-product-led-growth-momentum-builds/

Product-led sales and growth were big buzzwords last year, and startups are continuing to raise new infusions of capital as they develop their approaches.

In Endgame’s case, the company announced Tuesday it closed on $30 million in Series B funding. The company touts itself as “the world’s first product-led sales platform” and enables software companies to turn customer observations into go-to-market strategies.