https://techcrunch.com/2023/03/10/meta-will-stop-offering-reels-bonuses-to-creators-on-facebook-and-instagram/

Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. The program, originally introduced in 2021, incentivized content makers to generate more short video content. The shutdown will impact all Reels creators on Facebook and U.S.-based creators on Instagram — the Instagram program was only available for creators based in the U.S.

The program’s discontinuation, first reported by Business Insider, indicates that platforms are looking to pull back from paying creators based on the popularity of their short videos. Meta will still respect any commitment for bonuses for 30 days, according to the report.