https://techcrunch.com/2022/09/21/tiktoks-new-booktok-feature/

One of the most popular communities on TikTok is #BookTok, which is a made up of users who discuss books and share their recommendations with others. TikTok is aware that the community is a big part of its platform and notes that the #BookTok hashtag has more than 77 billion view globally. Now, the company is investing in the community by partnering with Penguin Random House to launch a new feature that lets users share and link to their favorite books.

Users can now link their favorite Penguin Random House books within their videos. When users click on the link, they will be directed to a dedicated page with details about the book, including a brief summary and a collection of other videos that linked the same book. With this feature, users will no longer have to open a separate app to search for details about a book if the creator has linked to it in their video. Also, given that the feature will surface other videos that linked the same book, it will be easier for users to see more reviews of the title from other #BookTok users.