https://techcrunch.com/2023/05/24/netflix-tests-its-staying-power-with-global-password-crackdown/

Netflix is at a turning point where the company will soon discover whether or not its brand still has staying power and the ability to dominate in today’s streaming market, given the abundance of choice available to consumers. On Tuesday, Netflix announced its plan to roll out its password-sharing restrictions to a global audience, including the U.S., years after having encouraged the practice as a means of introducing its service to a wider range of consumers. These days, however, Netflix sees moochers as lost profits, estimating there are 100 million households globally sharing their user accounts, 30 million of which are in the U.S. and Canada.

To some extent, consumer backlash against the crackdown has to do with Netflix’s complete shift in its position on password sharing. There was a time when the company believed that people who benefited from a shared password would eventually convert to become a Netflix member — but that hasn’t always proven to be true.