https://techcrunch.com/2023/05/04/tiktok-partners-with-top-publishers-on-its-new-premium-and-brand-safe-ad-slot-pulse-premiere/

TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed, and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the video entertainment company announced a new premium ad product that would allow marketers, for the first time, to position their brand ads directly after TikTok’s publisher and media partners’ content in over a dozen categories including lifestyle, sports, entertainment, education and more.

The ad slot, dubbed “Pulse Premiere,” offers a sort of brand-safe space within TikTok’s social video network, as they’re guaranteed their ads will run immediately after what TikTok refers to as “suitable TikToks” from premium publishers.