https://techcrunch.com/2023/04/04/walmart-backed-fintech-giant-phonepe-makes-e-commerce-push/

In a move reminiscent of its successful early bet on the government-backed UPI network seven years ago, PhonePe, India’s leading mobile payments app, is now setting its sights on the e-commerce sector.

The Bengaluru-based startup, backed by retail giant Walmart, on Tuesday launched a hyperlocal commerce app, called Pincode, that is powered by the Open Network for Digital Commerce (ONDC), an Indian government initiative striving to democratize the e-commerce landscape by offering a zero-commission platform.