https://arstechnica.com/gadgets/2023/03/ads-are-coming-for-the-bing-ai-chatbot-as-they-come-for-all-microsoft-products/

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the company is working on fusing this fast-moving, sometimes unsettling new technology with some old headaches: ads.