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Smart TV Makers Will Soon Make More Money Off Your Viewing Habits Than The TV Itself

Smart TV Makers Will Soon Make More Money Off Your Viewing Habits Than The TV Itself

2 years ago
Anonymous $OlGJJXacOb

https://www.techdirt.com/articles/20210513/08100746790/smart-tv-makers-will-soon-make-more-money-off-your-viewing-habits-than-tv-itself.shtml

"Smart" televisions have long been the poster child for the abysmal privacy and security standards inherent in the "internet of things" space. Such televisions have been routinely found to have the security and privacy standards of damp cardboard, making the data they collect delicious targets for hackers and intelligence agencies alike.

At the same time these companies have failed repeatedly to secure (or sometimes even encrypt) consumer data, their data collection revenue is positively exploding. Vizio, for example, recently noted that it made $38.4 million in one quarter just from tracking and monetizing consumer viewing and usage data. It made $48.2 million on hardware (both TVs, soundbars, and other products) in that same period, and that gap (if not already closed) is quickly closing: