Netflix launches its shuffle feature, now called ‘Play Something,’ to users worldwide

Netflix launches its shuffle feature, now called ‘Play Something,’ to users worldwide

5 years ago
Anonymous $f-b3Pf4iLZ

https://techcrunch.com/2021/04/28/netflix-launches-its-shuffle-feature-now-called-play-something-to-users-worldwide/

Netflix today is officially launching a feature that will make it easier to find something to watch when you’re stuck browsing and unable to make a decision. The service is introducing a tool called “Play Something” to users worldwide — the final iteration that “shuffle” feature you may have already seen during Netflix’s tests over the past year. When selected, Netflix will play another show or movie it thinks you’ll like, based on your interests and prior viewing behavior.

In other words, it won’t play random content, but will instead bring up either a movie or show you’re already watching, a series or movie on your list, an unfinished series or movie you may want to revisit, or a brand new series or film that Netflix’s personalization algorithms suggest.