https://techcrunch.com/2021/04/28/an-oracle-evp-took-a-brass-knuckled-approach-with-a-reporter-today-now-hes-suspended-from-twitter/

Companies and the reporters who cover them routinely find themselves at odds, particularly when the stories being chased are unflattering or bring unwanted attention to a business’s dealings, or, in the company’s estimation, simply inaccurate.

Many companies fight back, which is why crisis communications is a very big and lucrative business. Still, how a company fights back matters. And according to crisis communications pros who TechCrunch spoke with this afternoon, a new post on Oracle’s corporate blog misses the mark, as did the company’s related follow-up on social media.