https://techcrunch.com/2021/04/28/atlassians-in-house-incubator-lets-employees-put-their-product-ideas-to-work/

Every company wants to maintain that initial spark it had when it was an early stage startup, but keeping that going as you scale into a public company isn’t always easy. Atlassian is taking a unique approach by opening up product ideas to an internal competition, and actually funding and building the best ones with the goal of bringing them to market.

Steve Goldsmith, who is heading up the project for Atlassian says that it’s an in-house startup incubator called Point A. The company wants to encourage employees to be constantly thinking about new ways to improve the products. And every employee is encouraged to participate, not just engineers or product managers, as my might think.