Tim Cook Believes AR Is ‘a Critically Important Part of Apple’s Future’, Highlighting the Company’s Ambitious Head-Mounted Wearable Project

Tim Cook Believes AR Is ‘a Critically Important Part of Apple’s Future’, Highlighting the Company’s Ambitious Head-Mounted Wearable Project

3 years ago
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https://wccftech.com/tim-cook-believes-ar-important-apple-future/

Tim Cook does not comment on future products but has discussed the underlying technology such as AR that is critical to Apple’s success and what will drive the user experience of those products. He talks about the importance of augmented reality in a recent interview, and these talks might cement a belief that we are expected to see one heck of a head wearable from the company.

Journalist Kara Swisher’s Sway podcast included Tim Cook’s interview of seeing himself remain Apple’s CEO for the foreseeable future. Cook responded by stating that he might not be running the company in 10 years’ time. While a decade is still a long way to go, let us keep our focus on the present, and more specifically, Apple’s push into AR. In the interview, Cook talked about how AR will play a role in Apple’s future.