Chinese startups rush to bring alternative protein to people’s plates

Chinese startups rush to bring alternative protein to people’s plates

3 years ago
Anonymous $hYN7Hy7o7J

https://techcrunch.com/2021/04/05/plant-based-meat-startups-china/

On a recent morning in downtown Shenzhen, Lingyu queued up to order her go-to McMuffin. As she waited in line with other commuters, the 50-year-old accountant noticed the new vegetarian options on the menu and decided to try the imitation spam and scrambled egg burger.

“I’ve never had fake meat,” she said of the burger — one of five new breakfast items that McDonald’s introduced last week in three major Chinese cities featuring luncheon meat substitutes produced by Green Monday.