https://techcrunch.com/2021/02/22/spotify-to-launch-spotify-audience-network-an-audio-ad-marketplace/

Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network, which will allow advertisers to reach listeners across Spotify’s own Originals and Exclusives, as well as podcasts via Megaphone and creation tool Anchor, and its ad-supported music, all in one place. The company also said it plans to offer podcasts on its self-serve ad platform, Spotify Ad Studio, starting with Spotify Originals and Exclusives in the U.S., in a beta test phase.

This will expand to include third-party podcasts in the future, the company noted today during its live online event, “Stream On.”