Weak iPhone 12 mini Sales Forces Apple Supplier to Cut Production

Weak iPhone 12 mini Sales Forces Apple Supplier to Cut Production

3 years ago
Anonymous $y15ULlV7sG

https://wccftech.com/iphone-12-mini-sales-weak-production-cut-once-more/

After reporting that Apple is overseeing an iPhone 12 mini production cut of two million units to make up for increasing iPhone 12 Pro demand, the company may have informed its supplier to follow the same task in an updated report. However, this production cut is due to the COVID-19 pandemic, rather than poor demand for the compact handset.

Pegatron, one of Apple’s suppliers, is forced to undergo a production cut of the iPhone 12 mini, as weak sales of the 5.4-inch model are being seen in the U.S. and Europe. DigiTimes reports that weak sales are due to the COVID-19 pandemic, though a previous report pointed that this version isn’t seeing as much success as Apple would have liked. Assuming the news is true, Apple could have informed Pegatron to raise production of the pricier iPhone 12 models, thereby increasing its margins, though this hasn’t been mentioned in the report.