Facebook Limits Some Ad Targeting; People Still Won't Be Happy

Facebook Limits Some Ad Targeting; People Still Won't Be Happy

2 years ago
Anonymous $FNmJglWnLu

https://www.techdirt.com/articles/20211109/18020147911/facebook-limits-some-ad-targeting-people-still-wont-be-happy.shtml

I still think that the power of targeted advertising is somewhat overblown (and that neither Google nor Facebook want to admit that). Relatedly, I think that bad targeted advertising creeps people out way too much, and that's a problem. However, given all that, Facebook's newly announced plans to remove certain forms of targeting from its targeted advertising program seems kind of weird.

Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation. Examples include: