https://techcrunch.com/2021/11/10/momentum-announces-5m-seed-to-automate-sales-tasks-in-slack/

The sales process can be chaotic, with data flowing in from a variety of sources and a number of people involved. Salesforce bought Slack for more than $27 billion last year because it recognized it could be the glue that holds this together. Momentum, an early-stage startup, wants to build on that relationship by being the automated collaboration layer between sales and the rest of the organization.

Today, the company announced a $5 million seed round led by Basis Set Ventures with participation from Inovia Capital, Leadout Capital, South Park Commons and a group of industry angels.