Meta (Facebook) is buying Within, creators of the ‘Supernatural’ VR fitness app

Meta (Facebook) is buying Within, creators of the ‘Supernatural’ VR fitness app

4 years ago
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https://techcrunch.com/2021/10/29/meta-facebook-is-buying-within-creators-of-the-supernatural-vr-fitness-app/

A day after Facebook’s rebranding as Meta (and simultaneous and unceremonious dropping of the Oculus brand), the company announced that it is acquiring Within. The Los Angeles firm is the developer of Supernatural, a Beat Saber-style workout app, Supernatural has been one of the real success stories in virtual reality fitness, with movement-based high-impact cardio exercises.

It’s a sensible acquisition as the company looks to broaden its VR and other ambitions into a kind of metaverse. Supernatural was also, no doubt, a particularly hot commodity over the past year and a half as more people have looked at home solutions amid widespread gym closures and other workout constraints.

Meta (Facebook) is buying Within, creators of the ‘Supernatural’ VR fitness app

Oct 29, 2021, 9:23pm UTC
https://techcrunch.com/2021/10/29/meta-facebook-is-buying-within-creators-of-the-supernatural-vr-fitness-app/ > A day after Facebook’s rebranding as Meta (and simultaneous and unceremonious dropping of the Oculus brand), the company announced that it is acquiring Within. The Los Angeles firm is the developer of Supernatural, a Beat Saber-style workout app, Supernatural has been one of the real success stories in virtual reality fitness, with movement-based high-impact cardio exercises. > It’s a sensible acquisition as the company looks to broaden its VR and other ambitions into a kind of metaverse. Supernatural was also, no doubt, a particularly hot commodity over the past year and a half as more people have looked at home solutions amid widespread gym closures and other workout constraints.