https://wccftech.com/apple-app-tracking-transparency-policy-cost-social-media-companies-10-billion-revenue/

Apple officially introduced its App Tracking Transparency (ATT) feature back in April this year and gave iPhone owners more control when it came to their data. Unfortunately, this step has caused a revenue dip for several social media companies, with a thorough investigation claiming that this decision created a loss of nearly $10 billion.

According to The Financial Times, social media companies like Facebook, Twitter, YouTube, and Snap suffered revenue hits that amounted to $9.85 billion as a result of Apple’s App Tracking Transparency feature kicking in. Due to its massive size compared to other social media companies, Facebook reportedly lost the most money ‘in absolute terms’ where the figure could be around $8 billion, while Snap suffered the worst when it came to measuring the percentage of the company.