Apple Says It Removed the Touch Bar From 2021 MacBook Pro Models Because Customers Loved Full-Sized, Tactile Function Keys

Apple Says It Removed the Touch Bar From 2021 MacBook Pro Models Because Customers Loved Full-Sized, Tactile Function Keys

2 years ago
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https://wccftech.com/apple-removed-touch-bar-on-2021-macbook-pro-customers-loved-full-sized-tactile-function-keys/

With the Touch Bar gone on the 2021 MacBook Pro models and not expected to make a return on future products, Apple silently admits that the little strip of display should not have been present in the first place. According to the company’s executive, ‘Pro’ customers wanted to experience the tactile feel of those function keys, so not only have those made a comeback, but their size matches that of the other keys.

Apple’s senior worldwide marketing VP Greg Joswiak spoke to Wired in an interview about a number of things, but one discussion in particular that caught our eyes was its reasoning to remove the Touch Bar after half a decade. Joswiak wants us to believe that Apple’s ‘Pro’ customer base wanted those physical function keys, so they made a return.