https://techcrunch.com/2021/10/21/opensponsorship-lands-new-capital-to-bring-brands-athletes-together/

Ishveen Anand grew up in England playing sports all of her life, including during her time at Oxford. She wanted to do something sporty for a career and “fell in love” with sponsorship marketing.

However, what she found was that the process was inefficient — the sports world was slow-moving in terms of brands getting contracts with athletes. She thought with the rise of influencers, there should be something like an “Airbnb meets LinkedIn” for the industry, Anand told TechCrunch.