https://techcrunch.com/2021/09/30/aurora-shines-spotlight-on-autonomous-truck-tech-strategy-ahead-of-spac-merger/

On Interstate 45 in Texas, a billboard with “Aurora” emblazoned at the top in giant white letters offers a cryptic message: “A new way to drive is on the horizon.”

It’s hard to know just how many of the thousands of drivers on this stretch of road know what that means or what Aurora is; the autonomous vehicle technology company is hardly a household name even as it (along with several competitors) aims to forever change how people and packages get from Point A to Point B.