https://apnews.com/bd1868da32854956a97575f3ced0e566

NEW YORK (AP) — It's one of the downsides of apps that make things like ordering food or buying stocks and cryptocurrencies easier: What happens when something goes wrong?

It's often a frustrating chase, tapping through menu after menu in hopes of reaching a person to fix the problem. It's also something that upstart companies upending the investment and trading industry are increasingly acknowledging.