https://techcrunch.com/2021/09/08/pelotons-ceo-and-chief-content-officer-are-coming-to-disrupt/

It’s been a wildly unprecedented year and a half by any metric. The pandemic has utterly transformed many industries and made or broken others. In the world of technology, however, few categories were as well positioned to embrace a changed world than connected fitness.

The space was well on its way prior to the arrival of COVID-19, of course, and Peloton was largely seen as the tip of that spear. Founded in 2012, the company’s connected stationary bicycles have redefined the landscape for home workouts, through instructor-led live courses.