Apple to spend over $500 million on marketing Apple TV+ -The Information
https://www.reuters.com/article/us-apple-apple-tv/apple-to-spend-over-500-million-on-marketing-apple-tv-the-information-idUSKBN2G6194
Apple Inc plans to spend more than $500 million on marketing its streaming service, Apple TV+, this year, The Information reported on Friday, citing a person familiar with the matter.