https://techcrunch.com/2021/09/09/amazon-is-releasing-its-own-tvs-with-alexa-built-in/

This has felt like an inevitability at least since Amazon teamed with South Carolina-based Element Electronics to bring the world a 43-inch Amazon Fire TV Edition back in 2017. The company has also teamed with several third-party TV makers to build its popular voice assistant into sets, but today Amazon is taking things to the next level with the arrival of two new smart TVs, the Fire TV Omni Series and 4-Series.

The company is calling these the “first-ever Amazon-built smart TVs,” implying that they were purpose built, ground up, rather than slapping its voice technology into a set built and branded by another company.