http://www.newsweek.com/tim-cook-apple-car-one-more-thing-real-legacy-10-years-1622426

During Tim Cook's journey as Apple CEO he has had all manner of superlatives thrown at him—a "genius who took Apple to the next level", for example.

But, he started the job being compared to Microsoft's CEO Steve Ballmer, and many analysts thought it could be the death of Apple, at least as the technology innovator had been doing business up until that point.