https://www.reuters.com/article/us-afterpay-m-a-founders/dorsey-led-29-billion-deal-delivers-prompt-payday-for-afterpay-founders-idUSKBN2F30VA

A tweet by Kim Kardashian promoting Afterpay as a way to buy her beauty products may have proved pivotal for the Australian buy now, pay later pioneer, whose founders have since joined the reality TV superstar as billionaires.