https://techcrunch.com/2021/08/05/bluecore-lands-125m-series-e-on-1b-valuation-as-e-commerce-personalization-grows/

During the pandemic, especially when we were in lock down, just about every retailer had to build its online presence and do it quickly. As people move to shop online in larger numbers, being able to personalize that experience has become more crucial. That made the pandemic a pivotal moment for Bluecore, an e-commerce personalization platform, and today the company announced a $125 million Series E on a $1 billion valuation.

Existing investor Georgian led the round with participation from other existing investors FirstMark and Norwest along with new investor Silver Lake Waterman. Today’s investment brings the total raised to $225 million, according to the company.