https://www.techdirt.com/articles/20210803/09580847299/cco-activision-blizzard-busy-blocking-everyone-including-employees-twitter-amid-fair-employment-lawsuit.shtml

Good public relations, when mired in a controversy, isn't always easy, but it does tend to be quite simple. If you have a controversy on your hands, be direct, be honest, be transparent, do not attempt to paper over the controversy with other good works already done, and for the love of god do not give any indication that you're turning a deaf ear to those who are upset over the controversy.

Or, if you're Activision Blizzard, do the exact opposite of all of the above and definitely trot out your own Chief Compliance Officer to do so. The context around this is that Activision Blizzard was recently sued by the state of California over its workplace practices, with specific issues revolving around reported treatment of women and people of color that, if true, are absolutely horrific.