Apple moves to ward Western Digital off control of Toshiba chips, sources say

Apple moves to ward Western Digital off control of Toshiba chips, sources say

8 years ago
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https://www.cnbc.com/2017/09/08/toshiba-western-digital-chip-battle-apple-puts-pressure-on-acquisition.html

Apple has sought to stop Western Digital from taking control of Toshiba chip business by threatening not to buy its products in the future, people with knowledge of the deal said.

Apple, which uses Toshiba's NAND flash memory chips in its iPhones, is concerned about losing pricing power if Western Digital is running the operation, the sources said on Friday.

Apple moves to ward Western Digital off control of Toshiba chips, sources say

Sep 8, 2017, 8:36pm UTC
https://www.cnbc.com/2017/09/08/toshiba-western-digital-chip-battle-apple-puts-pressure-on-acquisition.html >Apple has sought to stop Western Digital from taking control of Toshiba chip business by threatening not to buy its products in the future, people with knowledge of the deal said. >Apple, which uses Toshiba's NAND flash memory chips in its iPhones, is concerned about losing pricing power if Western Digital is running the operation, the sources said on Friday.