https://www.reuters.com/article/us-china-bytedance/bytedance-launches-volcano-engine-brand-to-offer-tiktok-secret-to-businesses-idUSKCN2DM0RJ

ByteDance launched on Thursday its new Volcano Engine brand to offer the proprietary algorithm used to power TikTok's personalised recommendations to more corporate clients, as the company seeks to expand beyond mainstay consumer products.