https://techcrunch.com/2021/06/08/sonys-best-in-class-noise-cancelling-earbuds-finally-get-a-pricey-upgrade/

It’s been two years since Sony raised the bar for wireless earbuds. Six months before Apple upped its own game with the AirPods Pro, the WF-1000XM3 set a new standard for sound and active noise cancelation. Since then, few companies have been able to match – let alone surpass – their performance.

After several weeks’ worth of leaks, the electronics giant is back with the WF-1000XM4 – a pair of buds it claims will best both the sound quality and ANC of the originals. It’s a high bar with an equally lofty price tag. The pricing was steep with the originals at $230, and now it seems Sony is really leaning in here at $280.