https://techcrunch.com/2022/01/31/tiger-global-and-greycroft-back-nigerian-investment-app-bamboo-in-15m-round/

To buy a share in Amazon, you’d have to fork out almost $3,000. It’s a luxury very few can afford and despite the prospects of the trillion-dollar company or returns from its share price, it’ll take some contemplating to pay that full price for those who can afford to pay.

But with fractional investing, pioneered by Robinhood, access to these securities are democratized and people can own smaller shares in big companies.