https://techcrunch.com/2022/01/24/soona-a-virtual-photo-shoot-platform-for-e-commerce-raises-35-million-series-b/

Alongside the dramatic growth in e-commerce, in part fueled by the pandemic, there’s also increased demand for services that can help merchants more easily participate online. A startup called Soona, now backed by an additional $35 million in Series B funding, has been tapping into this market with its platform that allows brands to create content for their e-commerce websites and marketing through “virtual” photo and video shoots. That is, instead of having merchants ship off their items for a remote photo shoot, then wait for the results, Soona’s technology allows the brands to participate in the photo shoot process, both remotely and in real-time.

“We invite you to join your photoshoot in the browser. It’s not all that different than you and I joining a Zoom meeting,” explains Soona co-founder and CEO Liz Giorgi. “You click on the calendar invitation and your photoshoot appears in the browser where you can see every single photo and video clip as it’s captured in real-time. Those assets are there for you to interact with, so the customers or the teams can give feedback on those assets to the photographer,” she says.