44% of TikTok’s all-time downloads were in 2019, but app hasn’t figured out monetization
https://techcrunch.com/2020/01/16/44-of-tiktoks-all-time-downloads-were-in-2019-but-app-hasnt-figured-out-monetization/
Despite the U.S. government’s concerns over TikTok which most recently led to the U.S. Navy banning service members’ use of the app, TikTok had a stellar 2019 in terms of both downloads and revenue. According to new data from Sensor Tower, 44% of TikTok’s total 1.65 billion downloads to date, or 738+ million installs, took place in 2019 alone. And though TikTok is still just experimenting with different means of monetization, the app had its best year in terms of revenue, grossing $176.9 million in 2019 — or 71% of its all-time revenue of $247.6 million.
Apptopia had previously reported TikTok was generating $50 million per quarter.