Streaming Giants Need Shows Like Schoolhouse Rock

Streaming Giants Need Shows Like Schoolhouse Rock

4 years ago
Anonymous $yQ5BfQaAxy

https://www.wired.com/story/opinion-streaming-giants-need-shows-like-schoolhouse-rock/

Saturday mornings in the late '70s and early '80s my classmates and I stretched out on our living room floors, waiting for our cartoons to be interrupted by Schoolhouse Rock. ABC was squeezing into our weekends on-the-fly learning about immigration and bills becoming laws through three-minute animated lessons. It was a civics sandwich made between slices of Strawberry Shortcake and Stretch Armstrong.

Today, as a parent of young twins and media scholar, I find it appalling that while kids have endless media options, not one of the streaming giants has devised a way to squeeze bites of knowledge into the margins of their entertainment. Sure, educational programming like Sesame Street, The Magic School Bus, and now MythBusters Jr. are available, but seldom does anything civic-minded make its way to the more high-profile distribution services. Netflix, Apple TV+, Prime Video, Hulu, and the rest are neglecting the fact that we’re in the midst of a national crisis of misinformation and missing information. This year begins with the air-strike killing of Iran’s military leader, devastating bushfires, and impeachment, and one of the most contentious elections of our times looms in the near future. It’s time for the streaming market to consider how lucrative being both innovators and responsible stewards can be.