Google is buying Pointy, a startup that helps brick-and-mortar retailers list products online

Google is buying Pointy, a startup that helps brick-and-mortar retailers list products online

a week ago
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https://techcrunch.com/2020/01/14/google-is-buying-pointy-a-startup-that-helps-brick-and-mortar-retailers-list-products-online/

Google has been on a long-term mission to build inroads into the world of e-commerce by working more closely with brick-and-mortar retailers, and now it looks like it plans to extend that work a little further. The search giant is acquiring Pointy, a startup out of Dublin, Ireland, which has built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront — get their products discoverable online without any extra work.

We’re told that Google will be making a formal announcement in about an hour, but Pointy has already posted the news on its own site while we were digging around for details after getting pinged by a source. The deal is expected to close in the coming weeks, pending “customary closing conditions.”