https://www.entrepreneur.com/article/343834

Businesses often send one-time passwords, account alerts and appointment confirmations via text. But if you've ever received one of those, you know they tend to come from a random number, and bad actors can take advantage of that by disguising phishing scams as one of those messages. To protect users, Google will soon verify SMS messages from registered businesses.

When you receive a message from a verified business, you'll see the company name, logo and a verification badge in the message thread. Businesses must sign up to use Verified SMS, and so far, 1-800-Flowers, Banco Bradesco, Kayak, Payback and SoFi are on-board. Verified SMS is rolling out gradually in the US, Brazil, Canada, France, India, Mexico, Philippines, Spain and the UK.