https://thenextweb.com/google/2019/12/12/google-brings-verified-sms-to-curb-spam-in-android-messages/

If you so much as own a cellphone, you’ve probably come across some kind of spam asking for personal details or linking you to some shady website. Google is now ramping up its efforts to curb such texts by introducing a Verified SMS feature in Android Messages.

Now when you receive a text from a strange number, Google will verify if it came from a legitimate business. If so, you’ll see the business name and logo in addition to a verification badge in the message thread.