https://www.wired.com/story/paypal-honey-4-billion-dollars/

Earlier this week, PayPal agreed to purchase Honey, a Los Angeles-based coupon finder, for an eye-popping $4 billion. If it goes through, it will be the largest tech deal in the city’s history, and PayPal’s biggest acquisition ever. Why would any company shell out that much for a shopping tool?

PayPal revolutionized online shopping with its payments system two decades ago, but lately more tech companies have been encroaching on its turf. Google, Apple, Amazon, Facebook, and other tech giants are getting into financial services as their next big venture. If shoppers start preferring those options when it comes time to pay, PayPal might be in trouble. Honey offers PayPal, and its other payment app Venmo, a way to get in front of that—or, as PayPal’s press release put it, “to reach consumers at the beginning of their shopping journeys.” In other words, a way to help you find products, not just pay for them.