https://www.theregister.co.uk/2019/11/22/dell_and_netapp_price_competition_puts_a_crimp_on_pure_storage_revenue_growth/

A price war led by Dell has clipped the wings of Pure Storage, as a wider slowdown in enterprise spending and uncertainty caused by the protracted US and China trade war continue to hurt the storage sector.

In the earnings call last night, Pure Storage CEO Charlie Giancarlo reported a "double-digit drop in pricing each of the last two quarters", opining: "That's just very unusual. It was obviously difficult to predict that sort of thing, because it's not normal."