https://techcrunch.com/2019/11/28/thanksgiving-2019-online-shopping-stats/

With popular social networks seeing some downtime, shops closed, and many people off work today for Thanksgiving, bargain hunters are flocking online to start their holiday shopping. Adobe says that so far some $470 million has been spent online, a rise of 14.5% compared to sales figures from the same time last year, with sales patterns largely on track to hit its prediction of $4.4 billion in sales today. And as of 11.30 Pacific time, Shopify notes that there are around 4,500 transactions per minute, working out to just under $400,000 spent each minute.

Adobe Analytics tracks sales in real-time for 80 of the top 100 US retailers, covering 55 million SKUs and some 1 trillion transactions during the holiday sales period. Shopify, meanwhile, uses data from across the range of online retailers that use Shopify APIs to run their sales.