https://www.techdirt.com/articles/20191112/08104743368/microsoft-says-cool-with-californias-new-privacy-law.shtml

We've made it abundantly clear that California's new privacy law is aggressively undercooked, and will require some very serious fine tuning if it's going to be workable for many California companies. At the same time, giant companies like Google, Comcast, and AT&T have spent a lot of time aggressively misrepresenting what the law actually does, running ads outright lying about the bill's impact, and downplaying the fact that states wouldn't be wading into the privacy waters if these companies hadn't lobbied to kill modest federal privacy requirements in the first place.

Whereas companies like Facebook have repeatedly and routinely tripped over themselves in almost dystiopian fashion to make their existing regulatory headaches worse, it has been interesting to watch Microsoft, steeled from its experiences in the late 90s, navigate the current minefield more deftly. That was on display again this week when Microsoft came out in seemingly total support of California's new privacy law, with a blog post by Chief Privacy Officer Julie Brill stating the company intends to apply its adherence to the California Consumer Privacy Act (CCPA) law nationwide: