https://wccftech.com/google-maps-will-now-show-branded-location-pins-when-getting-directions/

Google Maps' much-awaited AR-based navigation may not be available to everyone just yet, but finding your way around unfamiliar territory is now slightly easier. Google introduced the concept of branded location pins back in 2016, which allowed businesses to stand out by displaying its logo in the map view. They don't usually appear when you're zoomed out and only show up when you're viewing a location at street level. Apart from helping people locate businesses better, they also help in navigation. It is far easier to look for a name-brand store and follow directions from there rather than looking at your map constantly. The image below should give you a good idea about what they'll look like:

Google Maps AR Directions Making Its Way to More Android and iOS Devices