Adidas backpedals on robotic shoe production with Speedfactory closures

Adidas backpedals on robotic shoe production with Speedfactory closures

4 years ago
Anonymous $xdcOWPpsb_

https://techcrunch.com/2019/11/11/adidas-backpedals-on-robotic-factories/

An expensive experiment in global distribution has been abandoned by Adidas, which has announced that will close its robotic “Speedfactories” in Atlanta and Ansbach, Germany, within 6 months. The company sugar-coated the news with a promise to repurpose the technology used at its existing human-powered factories in Asia.

The factories were established in 2016 (Ansbach) and 2017 (Atlanta) as part of a strategy to decentralize its manufacturing processes. The existing model, like so many other industries, is to produce the product in eastern Asia, where labor and overhead is less expensive, then ship it as needed. But this is a slow and clumsy model for an industry that moves as quickly as fashion and athletics.