https://techcrunch.com/2019/11/20/remrise-raises-8-2m-to-deliver-tailored-plant-based-sleep-solutions/

Sleep is big business. Casper, Leesa and a dozen other mattress companies have driven the point home in recent years. It’s something we all want, but none of us are getting enough of. In 2017, sleep aids generated $69.5 billion, globally. By 2023, that number is expected to blow past $101 billion.

Remrise is the latest startup in search of the Holy Grail of a better night’s sleep. The company’s already raised $8.2 million in seed funding led by Founders Fund to kickstart that effort. Fostered by Atomic, the same incubator that gave the world Hims/Hers, the startup delivers herbal sleep solutions, tailored to the user.